Group buying apps: the best options on the market
O boom of the group buying apps It was in the 90s, but even today we have very interesting options for those who want to save money.
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So, if you are tired of having to go to the nearest wholesale supermarket to save a few cents, know that with these apps you pay less and you don't even need to leave your home.
In today's content, we will learn about this proposal, as well as see 2 recommendations that really deliver what they promise. Continue reading and check it out!
Group buying has tapped into a wave of impulsive consumption and the lure of discounts, but many companies have failed to balance the value they offer with long-term profitability.
What are group buying apps?
If you were born after 2010, you probably don't know the proposal of group buying apps, since the fame of this service peaked between 1990 and 2000.
But if you think we're going to show you outdated resources, forget about that idea, because today we're going to talk about modern service options in this category.
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Group buying apps are platforms that offer bulk purchasing services at reduced prices. As the “lots” are sold, customers release the discount and can purchase their products at reduced prices.
In practice, it works like this: you access the app, select the desired product, and wait until the batch is completely sold and the purchase is released. When this happens, you can complete your purchase and collect the product with a discount.
The reason it is called “group buying” is because several customers need to buy the same product for the discount to be released, so everyone wins: the app that sells a lot, and the customers who save.
What are the advantages of group buying apps?
If you are part of the group that prioritizes practicality, the idea of group buying apps may seem a little strange, after all, having to wait to be able to take the product is not an attractive idea, at first.
But, the great advantage of these platforms is that they allow significant discounts, so, if you do the math, it is possible to save up to 50% on the value of purchases.
| Benefits of group buying apps | Examples |
| Convenience and practicality | Various services (beauty, health, etc.) |
| Access to special promotions | Restaurants and food |
| Saving money on shopping | Travel and tourism |
| Exclusive discounts | Miscellaneous products (electronics, clothing, etc.) |
See below the main advantages of this alternative:
Price reduction
You may have come across advertisements on social media that advertised packets of pasta for R$0.99 and cartons of milk for R$1.88. Considering current market prices, these prices seem absurd.
But, it is likely that this advertisement is from one of the group buying apps, as these platforms offer discounts of this type.
As we explained, the price reduction is due to the sales guarantee, since the batches are released when the number of customers is reached, so the app wins, even with the price reduction.
Therefore, one of the main advantages of these apps is precisely the price reduction. If you are tired of being scared by the receipt at the supermarket, it may be worth it to know the options.
Strategic purchasing
If you usually go to the supermarket with that person who takes the list and doesn't miss a single item from the plan for fear of the final cost, knowing the group buying apps will change your shopping experience.
That's because, with these apps, you don't need to go to the discounts, as they will be in the palm of your hand.
And, as we have seen, the discounts on these apps are surprising, so shopping around the market in search of the cheapest brands is unlikely to be as efficient as buying through these platforms.
Discover new products
Do you always pay for the same brands, or do you rarely try new products because you are worried about not going over your spending limit?
If so, know that you are not alone in this, but, with the group buying apps You will finally be able to allow yourself to try new products.
This is because the products on sale change frequently, which provides the ideal opportunity for those who are reluctant to try new brands for fear of paying too much for something unknown.
The reduced prices give us that feeling of value for money, so it’s worth being open to new things.
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Top group buying app options
By now you are well acquainted with the group buying apps and its advantages, then we can finally move on to presenting the options available on the market.
As we discussed, this type of service is not as popular as it was in the 90s, so there are not as many options available.
But, we will look at 2 alternatives that are famous and safe. See below:
Easily
Facily defines itself as a Social Commerce, which allows collective purchasing with friends and family, and is one of the group buying apps most famous on the market.
That's because the idea behind the app is exactly that: you find offers, share them with your friends, and once they reach their target, everyone can make a purchase at a discount.
The great advantage of Facily is the fact that the discounts are really significant, and there are also several locations where you can pick up the products.
Finally, if you want to make regular purchases through the app, it is also possible, so this alternative is interesting for everyone.
Learn more about Facily: Facily: Group buying social commerce with incredible prices.
Buy Together Magalu
If you thought Magazine Luiza had no more room to innovate, check out Compra Junto Magalu, the group purchasing service from Brazil's most famous ecommerce store.
Compra Junto Magalu is a really cool service, as it allows for the collective purchase of home and decoration items, which is an innovation for the sector.
To participate, it's very simple: just access the Magalu app and look for the “Buy Together” tab. There, you will have to select the offer you want and wait until it is released.
Once the offer reaches the minimum number of buyers, the product will be released with a discount, and you will be able to purchase your product with amazing discounts.
This is one option among the group buying apps, which is worth knowing, as it has the support of one of the biggest brands in the country.
For more information access: Buy Together | Magalu (magazineluiza.com.br)
What happened to Peixe Urbano?
When we talk about group buying apps, many people soon remember the famous Peixe Urbano, the discount coupon platform.
Peixe Urbano operated using the classic method: as people redeemed coupons, discounts were released for the group of users.
But, unfortunately, Peixe Urbano closed its activities in mid-2021, due to problems in maintaining the loyalty and trust of the public.
In any case, if you were used to using the company's services, give the apps we recommended above a chance.
It will certainly be possible to save money, without giving up good experiences, since these are established companies in the market.
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